How It Started:

@saribethrose

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Why it worked

The video leverages a popular 'How it started vs. How it's going' meme format to provide sharp, timely political commentary that invites audience engagement and debate.

Summary

The creator uses a split-screen format to contrast a polished, professional video of a new White House Press Secretary with a clip of the same person appearing to struggle during a press briefing. The video serves as political commentary on the individual's performance.

Structure

1Introduction of the new press secretary
2Clip of the press secretary's professional debut
3Clip of the press secretary struggling at the podium
4Creator commentary on the contrast

On-screen text

How It Started: How It Went:

Transcript

I am so honored to work for President Trump and the American people as the new White House Press Secretary. I want to thank President Trump for his trust that he has placed in me. I have wanted to work for him for a very long time. I am looking forward to working with each of you as well, especially as we are in the middle of the midterm blitz with energy and excitement.

Original caption

Trump's new White House Press Secretary Katie Zacharia is completely lost for words and fumbling on her first day as she reads off a script #greenscreenvideo #greenscreen