Promoted product
Sam's Club
Why it worked
The video uses a high-urgency hook ('RUNNNNN') combined with a relatable shopping haul format, encouraging viewer engagement by asking for help with a purchase decision.
Summary
A creator shows off four different mockneck sweatshirts she found while shopping at Sam's Club. She asks her audience for their opinion on which one she should purchase.
Structure
- 1Creator announces new mocknecks at Sam's Club
- 2Creator displays four different sweatshirt designs
- 3Creator expresses indecision about which one to buy
- 4Creator asks for viewer input
Product placement
Sam's Club (a) ACTS: the creator is physically inside the store, showing specific clothing items (mocknecks) available for purchase there. Removing the brand would change the video as it is a specific store haul.
Call to action
I have them linked!!!
On-screen text
RUNNNNN
new Sam's Club mocknecks!