Promoted product
mockneck sweatshirt
Why it worked
The video capitalizes on a timely sale (Labor Day) and a popular, versatile clothing item (mockneck sweatshirt) from a well-known retailer (Target). The use of a fitting room try-on format is relatable and visually appealing, while the mention of LTK provides a clear path for viewers to purchase.
Summary
The video showcases new mockneck sweatshirts available at Target. The creator tries on several colors in a fitting room and mentions that they are available on their LTK link.
Structure
- 1Showcasing mocknecks on hangers at Target
- 2Items in a shopping cart
- 3Trying on different colored mocknecks in a fitting room
- 4Mentioning availability on LTK
Product placement
Target (store): APPEARS - a corner watermark, removing it would not change what happens in the video.
LTK (affiliate platform): ACTS - the creator states that the items are linked on LTK, implying it is used to facilitate purchases, removing it would change how viewers can find the product.
Call to action
all on my LTK 🔗
On-screen text
psa: new mocknecks at target 👀
all on my LTK 🔗