Dumping vs Tesla

@brad.smit

4.2M followers · usually 3.2K views a post

Views

218.7K

Likes

7.3K

Comments

240

Shares

200

SoundTikTok sound · Epic Music(863502)

Why it worked

The video uses high-stakes, suspenseful engagement bait, leveraging the audience's desire to see a potentially destructive act to drive likes.

Summary

A creator repeatedly threatens to drop various objects onto a Tesla, eventually negotiating with the owner to drop a brick if the video receives a like. The video ends with the creator counting down before dropping the brick, though the actual impact is not shown.

Structure

1Creator threatens to drop items on a Tesla
2Creator negotiates a deal to drop a brick for a like
3Owner agrees to the deal
4Creator counts down to drop the brick

Product placement

Tesla: The car is the subject of the video, as the creator repeatedly threatens to drop various objects onto it to test the owner's reaction. The car acts as the central prop and the object of the challenge. Removing it would fundamentally change the video. (a) it ACTS as the target for the challenge.

Call to action

one like on the video

On-screen text

Dumping vs Tesla Chica vs Tesla Corn vs Tesla Creeper vs Tesla Hammer vs Tesla Cow vs Tesla Mr. Potato Head vs Tesla Brick vs Tesla

Original caption

Not the Tesla! 🙄 #telsa

More from @brad.smit

More breakout videos from this creator.

Transcript

Dumping vs Tesla. What are you doing? Chica vs Tesla. Corn vs Tesla. Creeper vs Tesla. No. Hammer vs Tesla. I told you no. Cow vs Tesla. Mr. Potato Head vs Tesla. You really thought I was going to do that? Okay, I got something way better than that. Okay, hear me out. I have one more last idea. All right, where did that go? Haha. There it is. This has got to work. Let's see here. We're going to do a brick versus Tesla. I can't do that one. What happened last time I dropped it on the Tesla. Let's do this one. Here we go. Brick versus Tesla. Wait, wait, wait, wait, wait, wait, wait. How about this? If we get one new like on the video, I can throw my brick on the Tesla. Yeah, but I'm not slapping that brick. Yeah, yeah, exactly. So one like on the video. That's it. Deal? Deal. So just one like in the next 10 seconds, okay? Shake on it. Fist bump. Okay, are you ready? Yeah, okay. Uh, I think we just got a like. No. Are you ready? I'll let you count down. Count down from five. Five. Mhm. Three, two, one. No!