Halloween candy always costs more than I think it will.

@thekrazycouponlady

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SoundTikTok sound · original sound - thekrazycouponlady

Promoted product

CVS

12 videos7 creators

Why it worked

The video leverages a relatable pain point—rising holiday costs—and provides an immediate, actionable solution through specific store deals, making the promotional content feel like helpful consumer advice.

Summary

The creator demonstrates how to save money on Halloween candy by shopping at CVS. She highlights specific store deals and BOGO offers to encourage viewers to shop there.

Structure

1Identify the problem of expensive holiday candy
2Introduce CVS as the solution for smarter shopping
3Showcase the candy aisle and specific price tags
4Demonstrate the BOGO and multi-buy deals
5Encourage viewers to shop at CVS for savings

Original caption

CVS is your one-stop shop for everything you need this Halloween. Whether you’re shopping for decor, candy, costume accessories, or other Halloween essentials, CVS has you covered. Check off your shopping list for your trunk-or-treat, classroom celebration, boo baskets, and other events on your next CVS run. Shop a variety of candy sales at CVS before Halloween arrives. Prices start at just $4 when you buy two. #CVSdeals #CVScouponer #halloween #halloweencandy #trickortreat

More from @thekrazycouponlady

Product placement

CVS (a) ACTS: the creator shops at their physical store, demonstrates their specific candy section, highlights their current sales and pricing, and explicitly recommends shopping there for deals. Removing it would change the entire premise of the video.

Call to action

Shop the deals at CVS

On-screen text

Halloween Halloween candy always costs more than I think it will. So this year, I'm shopping smarter. And CVS is the place. Their candy section is stacked with deals. Some bags are a flat $4 when you buy two. And the heavy hitters like Reese's and Snickers are buy one, get one for a buck. I stocked up because you know a lot of that candy isn't making it till the 31st. Shop the deals at CVS and don't let that receipt be the real Halloween scare.

Transcript

Halloween candy always costs more than I think it will. So this year, I'm shopping smarter. And CVS is the place. Their candy section is stacked with deals. Some bags are a flat $4 when you buy two. And the heavy hitters like Reese's and Snickers are buy one, get one for a buck. I stocked up because you know a lot of that candy isn't making it till the 31st. Shop the deals at CVS and don't let that receipt be the real Halloween scare.