@todayshow — 104x breakout

Loading video…

Chick-fil-A CEO on the Company's Stance on LGBTQ+ Rights

@todayshow

3.3M followers · usually 26.7K views a post

Views

2.6M

Likes

139.3K

Comments

12.9K

23.3K

Why it worked

The video leverages a high-profile, controversial corporate interview to drive engagement through public interest in the CEO's response to sensitive social issues.

Summary

The TODAY Show interviews the CEO of Chick-fil-A regarding the company's historical stance on LGBTQ+ rights and its current approach to inclusivity. The CEO emphasizes a focus on hospitality and serving all customers who visit their restaurants.

Structure

1Interviewer asks about past boycotts and company stance on LGBTQ+ rights
2CEO invites critics to try the food and experience the hospitality
3CEO reiterates focus on serving everyone who walks through the door
4CEO deflects questions about past history to focus on current service

Product placement

Chick-fil-A: The company is the subject of the interview. It merely APPEARS as a brand name on the CEO's name tag and in the background signage. Removing the name would change the topic of the interview, but the company is not being marketed or sold here; it is the subject of journalistic inquiry. none.

On-screen text

Chick-fil-A CEO on the Company's Stance on LGBTQ+ Rights they were boycotting Chick-fil-A. Chick-fil-A, they don't, LGBTQ+ community. What would you say to those folks? Well, for anybody that hadn't tried us, we'd love for you to come try and have our great tasting food and the hospitality that we're known for. I think that everybody that will be willing to walk in the door, they'll see that they're welcome to come eat with us. We'd love to give them a great tasting sandwich and give them great hospitality. You don't want to talk about that chapter in Chick-fil-A's history. We're focused on serving everybody that come in and eat with us. The company's official position on equal rights is... We're focused on hospitality, serving great tasting food and great service.

Original caption

Craig sits down with Chick-fil-A CEO Andrew Cathy for his first-ever broadcast interview. “I think that everybody that would be willing to walk in the door, they’ll see that they’re welcome to come eat with us,” he says about the company’s position on equal rights.