Why it worked
This video likely resonated due to its emotional and personal nature, focusing on a tragic event through the eyes of a victim's sibling. The "speaks out for the first time" angle creates immediate intrigue and a sense of urgency.
Summary
Aubrie Goncalves, sister of Kaylee Goncalves, speaks out for the first time about the University of Idaho murders. She reflects on her age at the time of the tragedy and her decision to remain silent, but now feels compelled to speak to keep her sisters' memories alive.
Structure
- 1Introduction of Aubrie Goncalves speaking out
- 2Recalling her age and initial silence
- 3Realization that words keep memories alive
- 4Her motivation for speaking now
Product placement
TODAY EXCLUSIVE (logo appears in the top right corner of the screen, it is a watermark and does not affect the video content)
On-screen text
AUG. 04, 2026
Kaylee Goncalves' Youngest
Sister, Aubrie, Speaks Out for
the First Time
So when everything happened, I was
a sophomore in high school.
I was only 16 years old, and at the
time, I kind of just decided that
no words were going to bring back
either one of my sisters.
So I didn't feel like saying anything.
And now that I've gotten older,
you know, almost four years has passed.
I realize still that no words are going
to bring back my sisters,
but words are what's going to keep
their memories alive
and I'm not really one to put myself
in a situation like this.
I don't really like to, but I know that
I have to keep
Maddie and Kaylee's name alive, and
that's why I'm here today.
Original caption
"Words are what's going to keep their memories alive." Kaylee Goncalves' sister, Aubrie, speaks out for the first time about the University of Idaho murders. Kaylee Goncalves, Madison Mogen, Xana Kernodle and Ethan Chapin were killed in November 2022. Aubrie Goncalves, who was 16 when her sister was killed, broke her silence after Bryan Kohberger filed a petition to challenge his guilty plea.