It was a very bold tactic admitting that you were a Traitor.

@bbc

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SoundTikTok sound · original sound - bbc

Promoted product

BBC iPlayer

Watch live BBC TV channels, enjoy TV programmes you missed and view exclusive content on BBC iPlayer.

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Why it worked

The video leverages high-engagement reality TV drama and a recognizable celebrity personality to drive interest in the companion show.

Summary

In this clip from The Celebrity Traitors: Uncloaked, a contestant discusses the moment he was eliminated from the show. The video serves as a promotional clip for the companion series available on BBC iPlayer.

Structure

1Contestant discusses his elimination tactic
2Contestant clarifies it was a birthday present
3Contestant recounts Claudia's tap on the shoulder
4Call to action for BBC iPlayer

Product placement

BBC iPlayer: (a) ACTS — the video explicitly instructs viewers to "Stream on BBC iPlayer" and shows the logo as the destination for the content. Removing this would remove the call to action and the platform identity. The Celebrity Traitors: Uncloaked: (a) ACTS — this is the specific show being promoted and discussed. Removing this would change the entire subject of the video.

Original caption

Trending now 🔥 The Celebrity Traitors: Uncloaked. Stream on BBC iPlayer. All that betrayal calls for a debrief! After every episode of The Celebrity Traitors, the latest banished and murdered celebs have their say with Ed Gamble. #TheCelebrityTraitors #TheTraitors

More from @bbc

Call to action

Stream on BBC iPlayer

On-screen text

TRENDING 🔥 📺 🎙️ THE TACTICAL DEBRIEF... It was a very bold tactic admitting that you were a Traitor. Ed, you brought up the word tactic. There was no tactic. It was my 69th birthday present. And when Claudia tapped me on the shoulder I went, "Yes, I've won! The best birthday present of all!"

Transcript

It was a very bold tactic admitting that you were a Traitor. Ed, you brought up the word tactic. There was no tactic. It was my 69th birthday present. And when Claudia tapped me on the shoulder I went, "Yes, I've won! The best birthday present of all!"