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SoundTikTok sound · original sound - bbc

Promoted product

The Celebrity Traitors

2 videos

Why it worked

The video uses a dramatic and visually striking reveal of a mural for 'The Celebrity Traitors', incorporating intriguing elements like robed figures and a choir to build anticipation and curiosity, making it shareable content for fans of the show.

Summary

A mural for 'The Celebrity Traitors' is unveiled in Manchester, featuring portraits of contestants and the show's title. The video shows scenes of people dressed as monks carrying letters that spell out 'RIP VIP' and a choir singing, all leading up to the reveal of the mural.

Structure

1Mural reveal with BBC logo
2Monks with 'RIP VIP' letters
3Choir performance
4Crowd reactions
5

Original caption

#TheCelebrityTraitors mural is uncloaked in Manchester 🤩 Watch from 1 Oct at 8pm #TheTraitors #TheTraitorsUK #ClaudiaWinkleman Host Claudia Winkleman will welcome an eclectic mix of people and personalities ranging from BAFTA and BRIT award winners through to social media stars plus some of the UK’s most cherished actors, comedians, presenters and beyond as the celebrities question who they can and can’t really trust, figure out who deserves to be banished and try to discover which of them is plotting murder under the cover of darkness.

More from @bbc

Product placement

BBC: This is a channel/network logo that appears throughout the video. Removing it would not change what happens in the video. THE CELEBRITY TRAITORS: This is the title of the show being promoted. It appears as on-screen text and on a mural. Removing it would change the context of the video. iPLAYER: This is a streaming service logo that appears throughout the video. Removing it would not change what happens in the video.