How have you prepped... Part 2

@bbc

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2 videos

Why it worked

The video uses high-energy, humorous character bits from recognizable celebrities to build anticipation for a reality show, making the promotional content feel like entertainment rather than an ad.

Summary

Celebrity contestants of The Traitors share humorous and exaggerated stories about how they prepared for the show. The video serves as a promotional clip for the series, directing viewers to watch it on BBC iPlayer.

Structure

1Contestants describe absurd preparation methods
2Humorous anecdotes about training and research
3Final reveal of the show's premise
4

Original caption

MI5, FBI and sniffer dog training ofc! 😂👌 Watch #TheCelebrityTraitors from 1 Oct at 8pm #TheTraitors #TheTraitorsUK #ClaudiaWinkleman Host Claudia Winkleman will welcome an eclectic mix of people and personalities ranging from BAFTA and BRIT award winners through to social media stars plus some of the UK’s most cherished actors, comedians, presenters and beyond as the celebrities question who they can and can’t really trust, figure out who deserves to be banished and try to discover which of them is plotting murder under the cover of darkness.

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Product placement

BBC iPlayer (a) acts: it is the platform where the show is hosted and the CTA directs viewers to watch the show there. Removing it would change the video as it is the primary destination for the content. BBC (b) appears: it is the network logo. Removing it would not change the video.

Call to action

Watch The Celebrity Traitors from 1 Oct at 8pm on BBC iPlayer.

On-screen text

How have you prepped... Part 2 Watch on iPLAYER I'M UNDERCOVER

Transcript

I did go on YouTube and type in 'How To Spot a Liar'. They were like 'eye twitches' or 'sudden movements in the mouth'. I close my eyes and the inside of my eyelids is, like, tattooed with Traitors numbers right now. I have been doing analysis for weeks. I've been in preparation for this moment for a very, very long time. I paid for 20 of my friends, and myself to go to, a castle that I found. And we played the whole thing through. My wife played Claudia. It was incredibly expensive. I'm ready. I did four months training with the police as a sniffer dog. The only trouble is that it requires being on all fours and sniffing crotch areas in particular, and ankles. I have been trained by MI5 and the FBI. I'm undercover.