This is the air in Indonesia

@ajplus

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SoundTikTok sound · Sci-fi ambient with a desolate and lonely atmosphere(1418505)

Why it worked

The video uses high-stakes, visceral, and unfiltered footage of a natural disaster to create an immediate emotional connection and sense of urgency.

Summary

An environmental activist shares footage of the severe air pollution caused by ongoing wildfires in Indonesia. The video highlights the dangerous conditions and the efforts to provide shelter for those affected.

Structure

1Introduction to the hazardous air quality in Indonesia
2Personal testimony from an activist on the ground
3Explanation of the health crisis and lack of shelter
4Contextual footage of the wildfires and environmental impact

On-screen text

This is the air in Indonesia THIS VIDEO HAS NO FILTER. This is exactly what it looks like right now here in the city - a gas chamber. NOWHERE TO HIDE. NOWHERE TO ESCAPE. EMMANUELA SHINTA Dayak Indigenous Activist And it's just so dark and yellow because of the poisonous gas and the high concentrations of the [dangerous air particles]. So if you saw this video, please know that here we are trying to stay alive. We're trying to set up more haze shelter for people. It's not many, it's not enough for all people in Kalimantan [province], but at least we can save lives. Indonesia has been on fire for months. This environmental activist shared images of red skies, as toxic haze continues to choke millions of people across the country. 900,000 hectares of land have burned since January. "Super El Niño" weather has shattered temperature records, causing extreme weather events globally.

Original caption

This is how Indonesia’s skies look after months of wildfires. #Weather #Indonesia #Borneo #ElNino #Fire

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Transcript

This is the air in Indonesia. And this video has no filter. This is exactly what it looks like right now here in the city - a gas chamber. Nowhere to hide. Nowhere to escape. And it's just so dark and yellow because of the poisonous gas and the high concentrations of the dangerous air particles. So if you saw this video, please know that here we are trying to stay alive. We're trying to set up more haze shelter for people. It's not many, it's not enough for all people in Kalimantan, but at least we can save lives. Indonesia has been on fire for months.