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410Silent UGCOther hookLifestyle
Hook
your sign to go smash pumpkins w your bestie and let some shit out
@chrys_marie1
482.5K followers · usually 2.0K views a post
Views
807.1K
Likes
91.0K
Comments
1.5K
Shares
51.9K
Why it worked
The video taps into a relatable, seasonal activity that serves as a cathartic and fun bonding experience for friends, making it highly shareable.
Summary
Two friends smash pumpkins in a field as a way to relieve stress. The video is a short, lighthearted clip set to music.
Structure
- 1Two women stand in a field with pumpkins
- 2They prepare to smash the pumpkins with baseball bats
- 3They smash the pumpkins
- 4They celebrate the activity together
On-screen text
your sign to go smash
pumpkins w your bestie
and let some shit out
Original caption
Go get your pumpkin 🥹 and write what you need to on it #smashingpumpkins
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