10/10 Fall pumpkin chai vanilla espresso

@chrys_marie1

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SoundTikTok sound · November Cold

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Starbucks Appstarbucks.com

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Why it worked

The video provides high-value, actionable 'secret menu' information that encourages viewers to visit the store and replicate the specific, personalized experience.

Summary

The creator shares a specific, customized Starbucks drink order for the fall season. She provides the exact instructions for ordering the beverage and describes its flavor profile.

Structure

1Introduction of the fall drink recommendation
2Detailed step-by-step ordering instructions
3Tasting and positive review of the drink
4

Original caption

It’s $5.50!! And delishhh. #fallmenu #pumpkin #starbucks #coffeeorder #momlife

More from @chrys_marie1

Product placement

Starbucks: (a) ACTS — the creator demonstrates a specific drink order, explains how to order it, and consumes it. Removing the brand would change the video as it is a specific menu recommendation for this chain. The logo appears on the cup.

On-screen text

10/10 Fall pumpkin chai vanilla espresso Order: Venti triple espresso blonde Light Carmel drizzle Splash of oatmilk 3 pumps of chai 1 of vanilla pumpkin cold foam top

Transcript

For 5.50, you're going to get this drink, okay? You're going to order it like this. You're going to say, can I please get a venti iced triple espresso blonde with a caramel drizzle cup, or light caramel drizzle, a splash of oat milk, three pumps of chai, one pump of vanilla, and then can I please get a pumpkin cold foam to top it? It's so good. It's the same drink I used to do like the summertime one, except I would do it with brown sugar. Brown sugar cold foam, brown sugar pumps.