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All breakouts
9 videos8 creators
82.7Silent UGCWarning hookLifestyle
Hook
Zara Larson girls!! Run to Kmart for last minute outfits!!
@_emmaagraceee
1.0K followers · usually 1.2K views a post
Views
95.7K
Likes
5.0K
Comments
36
Shares
958
Promoted product
Kmart
Kmart is a retail store that sells a variety of home goods and decor items, including vases, towels, and tablecloths.
Why it worked
The video taps into a specific, high-intent audience (fans attending a concert) and provides a low-cost, accessible solution for their immediate need.
Summary
The creator films a quick tour of clothing racks at a Kmart store, suggesting the items as options for Zara Larsson concert outfits. The video serves as a shopping recommendation for the retailer.
Structure
- 1Creator enters Kmart store
- 2Pans across racks of sequined and mesh clothing
- 3Highlights specific pink and blue outfit options
Product placement
Kmart (a) ACTS: the creator is physically inside the store, showing its inventory of clothing to the viewer as a shopping recommendation. Removing the store name would change the video from a specific shopping tip to a generic one.
Original caption
They have so many options!! #concertoutfits #fyp #zaralarson #kmartkinds #girls @kmart australia