The video leverages the high-volume 'haul' format, which is inherently engaging for fashion-focused audiences, while the creator's casual, authentic reactions to each item keep the pacing fast and entertaining.
Summary
The creator unboxes a large haul of Halloween costumes and accessories purchased from Shein. She displays various items including corsets, jewelry, makeup, and props, while commenting on their appearance and utility.
Structure
1Introduction to the large Shein parcel
2Unboxing and showing vampire and vanilla pea costumes
3Reviewing accessories like jewelry, nail glue, and hair clips
Original caption
OMG IM SO EXCITED 😜🥳 #fyp #haul #shein #halloween #costume @SHEIN UK
More from @oliveandtae
More breakout videos from this creator.
4Demonstrating a portable phone stand
5Closing remarks and promise of a try-on video
Product placement
SHEIN: (a) ACTS — the creator unboxes, displays, and describes multiple clothing items, accessories, and tools purchased from the platform, explicitly stating they are from Shein. Removing these items would remove the entire content of the video. (b) APPEARS — the brand name is mentioned in the caption and on the packaging.
On-screen text
HALLOWEEN SHEIN HAUL YAYAYAYA
Transcript
So I've just got back from school and these have all arrived, look how large this parcel is. I'm very excited. Okay, right, I'm going to start with the smaller one because I'm pretty sure I know what's in here. This is a corset. So I've got two corsets, one's vanilla pea boned and the other's a vampire. This is my corset for the vampire. Oh my god. That was not on me. Anyway, this is the corset, so it's like that. I'm so excited to try this on. Okay, let's go for the big one now. All right, I'll just start pulling stuff out. Okay. Oh, this is my corset for vanilla pea. Um, yeah, wait, hang on, let me show you guys. It's like that. How cute. There is also just some random stuff in here as well that I've ordered, so yeah. Don't know what's in here. Let's have a look. Maybe nail glue? Yeah, nail glue. Fake teeth. But I ordered two different types because I didn't really know what was going to work the best, but I'm pretty sure these are the ones you actually put in your mouth. They're too big for my mouth. Oh, these are little claw clips because I really want to try a curly bun. This is, I think a necklace for the vampire one. That, so it'll be a layered necklace. These are earrings for vanilla pea. They're like that. This is a bow for vanilla pea. That's just like a red bow. These are the earrings for being a vampire. This is, I'm actually really excited for this. This is a portable folding like phone stand. So then I can like prop it up like that to film. These are for vanilla pea. Like they're just loads of these bracelets. Okay, I'm not too sure what this is. Oh, it's the skirt. You know what, maybe it will be fine if I roll it. My bum isn't that big. Now these are boots, I'm so excited. Guys, look at them. They're so sick. Oh my gosh, I can't wait for that one. It's like a fitted sheet for my bed. These again are for vanilla pea, but I'm going to give the ones I don't need to my sister. Like loads of fun rings, I thought it would be cute, you know. That is terrible. It's supposed to be a vampire bite, but doesn't really look like that. These nails are for vanilla pea because they're just like so colorful. And then these are the ones for vampire. This is the other pair of boots, so I'll give that to my friend. These are just some bangles for, I don't know, really, just life, I guess. This is for the vampire makeup. It's a red eyeliner, so I'm going to do like the little like vein bits. A necklace for vanilla pea because I just thought it's quite weird and crazy, so surely that will work. Now these are the better vampire teeth, and I'm pretty sure, I'm not, I don't really know, but you melt that stuff and then you use it to stick the teeth on. But I'm still scared to be putting stuff from Shein in my mouth. These are hair clips for vanilla pea. They've got like lollipops. I'm pretty sure, oh, I've ordered a different one as well where it's just like. And then this is my skirt for vanilla pea, because she has a brown skirt on. It's like that. Okay, well that's my haul. I'll post a different video of me trying it all on. But yeah, I hope you guys enjoyed this.
