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Hook
Zuckerberg: I fought in disguise
@atraktosmm
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Why it worked
The video leverages the high-profile celebrity status of Mark Zuckerberg and the surprising, relatable anecdote about his competitive nature in a niche hobby.
Summary
Mark Zuckerberg recounts to Joe Rogan how he entered a jiu-jitsu tournament in disguise to avoid being recognized. He explains that his competitive nature drove him to participate after a training partner performed well in a similar event.
Structure
- 1Zuckerberg explains his disguise strategy
- 2He describes his motivation for entering the tournament
- 3He reveals the moment his identity was exposed
- 4He shares the reaction of his opponent and coach
On-screen text
Zuckerberg: I fought in disguise
Transcript
I registered under my first and middle name so people didn't know who I was and I had like sunglasses and a hat and I wore a COVID mask. And one of them decided one day that they were like, you know, I think I'm getting pretty good at jiu-jitsu, I'm going to go to a tournament. And I was like, all right, good luck with that bro. Like I'm I'm not going to I'm not going to go to a tournament. It's like I don't want to go to a tournament and get embarrassed. It's like, but then the guy goes to the tournament and he like does pretty well. I'm like, that guy? It's like, it's like, okay. It's like we go all the time and like and if if he's doing well in a tournament, that's like, all right, fine, sign me up, right? It's like, so I'm I mean, it's just like super competitive. It wasn't until they called our names to step onto the mat that I was like, all right, take all this stuff off and the guy was like, uh, what? And that's kind of a cheat code. I mean, yeah. They kind of kind of freak out. I think he was trying to figure out what was going on. Afterwards, his coach was like, he's like, I think that was Mark Zuckerberg who just submitted me. And the coach was like, no. No, no, no way. And it's like, no, I think that was. I was like, what? You're fighting Mark Zuckerberg, so get back in there. It's like, get get go fight him. He's like, no, he just submitted me.
Original caption
Mark Zuckerberg fought in disguise. He told Joe Rogan he signed up for a jiu-jitsu tournament under his first and middle name, then showed up in sunglasses, a hat and a COVID mask so nobody would know who he was. He only entered after one of the guys he trains with, a group of pro fighters and Meta executives, went to one and did well, and Zuckerberg says he's "just super competitive." The disguise came off when they called his name to the mat, and afterward his opponent told his coach, "I think that was Mark Zuckerberg who just submitted me." #markzuckerberg #joerogan #jiujitsu #techtok #entrepreneur #business #ai #fyp
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