The video leverages a high-stakes 'before and after' transformation, which is a proven format for skincare products, combined with a relatable 'POV' hook that taps into viral trends.
Summary
A creator documents their 29-day journey using a specific acne spray to treat their skin. The video uses a time-lapse format to showcase the visible improvement in their complexion.
Structure
1Introduction of the acne spray
2Day 1 to Day 5 progression
3Day 17 to Day 29 results
4Final product reveal and CTA
Product placement
Korea's Choice Seoul Glow Mist: (a) it ACTS — the creator demonstrates its use by spraying it on their face repeatedly over a 29-day period to show a visible reduction in acne. Removing it would change the entire premise of the video.
Original caption
Do you need this?💕 #acne #acnecleanser #acnetreatment #acneproneskin #acneskincare
More from @koreaschoice.acne
More breakout videos from this creator.
Call to action
who needs this? 💕
On-screen text
POV: testing the viral acne spray
Day 1 🤢
Day 2 🤢
Day 5 🤒
Day 17 🤨
Day 29 😍
who needs this? 💕