Les girls courez à Action

@my_little__life___

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SoundTikTok sound · Hedwig's Theme (Theme from Harry Potter)

Promoted product

Action

Action is a retail store that sells a variety of home goods, cleaning supplies, and organizers, including affordable perfume dupes.

12 videos9 creators

Why it worked

The video taps into the 'cozy aesthetic' trend and provides a specific, actionable recommendation for an affordable home activity, leveraging the popularity of the Action store for budget-friendly finds.

Summary

The creator showcases a chocolate fondue set purchased at the store Action, demonstrating how to use it with fruit and marshmallows while watching a movie. The video serves as a recommendation for a cozy evening activity using items found at the retailer.

Structure

1Creator shows the fondue set in use
2Creator displays the product in the store aisle
3Creator prepares the ingredients
4Creator sets up the fondue and enjoys it while watching a movie

Original caption

HACK action Courez vite à @actionfrance pour vos soirées cosy 🍫✨🕯️ #fonduechocolate #actionfinds #actionhaul #bonplan #chocolate

More from @my_littlelife_

Product placement

(a) Action: The store where the fondue set was purchased. It ACTS as the source of the product being showcased. Removing it would change the context of the video as it is a store haul/recommendation. (b) Chocolate: The generic food item used in the fondue. It merely appears as an ingredient.