Why it worked
The video leverages the popularity of 'Action hauls' by providing a quick, visual tour of affordable new beauty arrivals, which appeals to budget-conscious shoppers looking for trendy items.
Summary
The creator walks through an Action store, showcasing various new beauty products from brands like FabFactory, Max & More, and Bonjolie. She highlights palettes, mascaras, lip products, and accessories available at the store.
Structure
- 1Introduction to new beauty products at Action
- 2Showcasing FabFactory eyeshadow palette
- 3Reviewing Max & More mascara and lip products
- 4Displaying various perfumes and jewelry
- 5Highlighting hair accessories and lip glosses
- 6Final showcase of eyebrow gel and eyeliner
Product placement
Action (a) it ACTS — the creator is physically inside the store, showing products on the shelves, and the store is the source of all items shown. Removing it would change the video entirely as it is a store haul. FabFactory (a) it ACTS — the creator picks up and shows the Crystal Blush palette and lip glosses from this brand. Removing it would remove the specific products being showcased. Max & More (a) it ACTS — the creator picks up and shows mascara, eyeshadow palettes, blush, and highlighter from this brand. Removing it would remove the specific products being showcased. Bonjolie (a) it ACTS — the creator picks up and shows lip glosses and eyebrow gel from this brand. Removing it would remove the specific products being showcased.