Nouveautés beauté ACTION

@themellychild

14.1K followers · usually 1.1K views a post

Views

143.3K

Likes

6.4K

Comments

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SoundTikTok sound · Coffee & Vinyl

Promoted product

Action

Action is a retail store that sells a variety of home goods, cleaning supplies, and organizers, including affordable perfume dupes.

12 videos9 creators

Why it worked

The video leverages the popularity of 'Action hauls' by providing a quick, visual tour of affordable new beauty arrivals, which appeals to budget-conscious shoppers looking for trendy items.

Summary

The creator walks through an Action store, showcasing various new beauty products from brands like FabFactory, Max & More, and Bonjolie. She highlights palettes, mascaras, lip products, and accessories available at the store.

Structure

1Introduction to new beauty products at Action
2Showcasing FabFactory eyeshadow palette
3Reviewing Max & More mascara and lip products
4Displaying various perfumes and jewelry

Original caption

J’ai acheté pas mal de chose chez @actionfrance j’ai plein de produit à vous montrer ! #makeup #action #magasinaction #nouveaute #pascher

5Highlighting hair accessories and lip glosses

6Final showcase of eyebrow gel and eyeliner

Product placement

Action (a) it ACTS — the creator is physically inside the store, showing products on the shelves, and the store is the source of all items shown. Removing it would change the video entirely as it is a store haul. FabFactory (a) it ACTS — the creator picks up and shows the Crystal Blush palette and lip glosses from this brand. Removing it would remove the specific products being showcased. Max & More (a) it ACTS — the creator picks up and shows mascara, eyeshadow palettes, blush, and highlighter from this brand. Removing it would remove the specific products being showcased. Bonjolie (a) it ACTS — the creator picks up and shows lip glosses and eyebrow gel from this brand. Removing it would remove the specific products being showcased.

On-screen text

Nouveautés beauté ACTION