I hate change.

@_javierittaaa

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SoundTikTok sound · original sound - _javierittaaa

Promoted product

Nuuly

nuuly.com

3 videos3 creators

Why it worked

The video uses a relatable personal philosophy about 'flow' and 'transition' to frame the product as a practical solution, making the advertisement feel like a natural extension of the creator's lifestyle content.

Summary

The creator discusses her struggle with change while painting over an old canvas to refresh her space. She then introduces Nuuly as a service that helps her manage her wardrobe transitions by allowing her to try new styles.

Structure

1Creator discusses her aversion to change
2Creator demonstrates painting over an old canvas
3Creator introduces Nuuly as a wardrobe solution
4Creator shows the clothes received from Nuuly
5

Original caption

i may not be able to control life’s changes, but I can at least control my wardrobe with @nuuly 😉⭐️ #nuulypartner #nuuly

More from @_javierittaaa

Product placement

(a) Nuuly ACTS: the creator demonstrates the service by showing a suitcase full of clothes she received from the service, explains how it helps her manage her wardrobe transitions, and explicitly names it as the solution to her problem. Removing it would change the video's purpose.

On-screen text

hate well heavily myself it's helps I'm don't cemented to transitions super needed extreme small hair old place warmth exactly doing year just feeling instead working reimagining it fast transitioning winter wardrobe my & flow Nuuly to styles current feeling transition yes but good

Transcript

I hate change. Well, I heavily dislike it. So I challenge myself to embrace it because it's one of the many things that helps us grow. I'm grounded, but I don't want to be cemented, so softening myself to flow through transitions is difficult, but super needed. And change doesn't have to be extreme. It can be as small as coloring your hair or painting over an old canvas to give your place some much-needed warmth, which is exactly what I'm doing. I painted this over a year ago and for a while I've just been feeling moved on from it. So instead of throwing it out and buying something new, I'm working with it. So I'm reimagining it. Life moves so fast. We're transitioning into fall and winter, so I needed a wardrobe that supports my every ebb and flow, and that's where Nuuly comes in. I get to try out new styles that reflect my current likes while also feeling supported through life transitions. So yes, change is scary, but I'm going to look good going through it.