Why it worked
The video provides a clear, actionable 'how-to' for a high-value incentive (a free item), which naturally encourages viewers to download the app and visit the store.
Summary
The creator demonstrates how to use the Lidl Plus app to redeem a coupon for a free Max or Mila pet toy at a Lidl store. The video shows the app interface, the physical toys, and the dogs playing with them.