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319Silent UGCSocial Proof hookLifestyle
Hook
Jellycat Fans OMG Run To IKEA!! 😭
@jellybedsco
21.5K followers · usually 4.6K views a post
Views
1.5M
Likes
23.3K
Comments
321
Shares
47.1K
Promoted product
Jelly Bedsjellybeds.shop
Why it worked
The video taps into the popular 'Jellycat' trend and combines it with the universally loved appeal of cute pet products, creating a highly shareable and engaging piece of content.
Summary
The video showcases adorable pet beds designed to resemble Jellycat plush toys, first seen in an IKEA store and then unboxed and used by dogs in a home setting. The cute and comforting designs are highlighted as the dogs happily settle into their new beds.
Structure
- 1Excited reaction to finding Jellycat-inspired pet beds at IKEA
- 2Unboxing a Jellycat-inspired pet bed
- 3Dog exploring and settling into the pet bed
- 4Dog comfortably resting and playing in the pet bed
Product placement
Original caption
We all know someone who’d love this 🥹 #jellycat #dogmom #pet
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