WE DO THIS EVERY HALLOWEEN

@lifebyleanna

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SoundTikTok sound · original sound - lifebyleanna

Promoted product

Gourmia slow cooker

gourmia shop

Why it worked

The video leverages a seasonal, relatable tradition to showcase a product in a visually appealing, cozy, and high-quality format.

Summary

The creator demonstrates a Halloween tradition of making hot cocoa in a Gourmia slow cooker. She adds various ingredients to the pot, including chocolate chips, heavy cream, and milk, before topping it with festive candies.

Structure

1Adding chocolate chips and liquids to the slow cooker
2Mixing ingredients and covering the pot
3Revealing the finished hot cocoa
4Adding toppings and serving in a pumpkin mug

Product placement

Gourmia (a) it ACTS: the slow cooker is the primary vessel used to prepare the hot cocoa, and its interface is visible throughout the video. Removing it would change the video as it is the central tool for the recipe. lifebyleanna.com (a) it ACTS: the creator directs viewers to this website to find the full recipe. Removing it would remove the call to action.

Original caption

Our fav Halloween tradition 🎃 For the recipe go to www.lifebyleanna.com or the link in bio and search “slow cooker hot cocoa” #slowcookerrecipe #hotchocolate #halloweenpartyideas