@its.juliesmith — 11x breakout

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halloween puppy chow 👻🧡

@its.juliesmith

225.1K followers · usually 400.6K views a post

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4.5M

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332.3K

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35.0K

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+1.1M views over 9.8d · ~116.5K/day · 7 observations

Promoted product

Halloween Puppy Chow

Why it worked

The video taps into the popular trend of "puppy chow" recipes and seasonal (Halloween) themes, making it highly shareable and engaging for a broad audience interested in easy, festive treats.

Summary

The creator demonstrates how to make Halloween-themed puppy chow. The process involves melting chocolate chips and peanut butter, mixing them with marshmallow fluff, then combining this mixture with Chex cereal and Chocolate Cheerios. Finally, brownie mix, powdered sugar, mini marshmallows, and various Halloween candies and sprinkles are added and mixed together.

Structure

1Prepare chocolate and peanut butter base
2Combine with cereals
3Add brownie mix and powdered sugar
4Mix in candies and marshmallows
5Final presentation of the Halloween puppy chow

Product placement

Great Value Creamy Peanut Butter: ACTS - used as an ingredient in the recipe. Removing it would change the recipe. Betty Crocker Fudge brownie mix: ACTS - used as an ingredient in the recipe. Removing it would change the recipe. Rice Chex: ACTS - used as an ingredient in the recipe. Removing it would change the recipe. Chocolate Cheerios: ACTS - used as an ingredient in the recipe. Removing it would change the recipe.

Original caption

the easiest little sweet treat to throw together for spooky season 🤭 Halloween brownie batter puppy chow 🐶🍫🎃 Ingredients * 8 cups Rice Chex * 4 cups Chocolate Cheerios * 12 oz milk chocolate chips * 2 tbsp butter * 1 cup peanut butter * 1 cup marshmallow fluff * ½ cup brownie mix, HEAT TREATED * 1½ cups powdered sugar * 1 cup mini marshmallows * Spooky sprinkles * Halloween M&M’s (optional) Directions 1. HEAT TREAT the brownie mix by microwaving it in 30-second intervals until it reaches 165°F, or bake at 350°F for 3–5 minutes. Let cool. 2. Melt the milk chocolate chips, peanut butter, and butter together until smooth. 3. Stir in the marshmallow fluff. 4. Pour the chocolate mixture over the Rice Chex and Chocolate Cheerios and gently stir until evenly coated. 5. Add the powdered sugar and HEAT-TREATED brownie mix to a large zip-top bag or container. Add the coated cereal and shake until well coated. 6. Spread the puppy chow out and let cool for 10–15 minutes. 7. Mix in the mini marshmallows, spooky sprinkles, and Halloween M&M’s. Top with a few extra sprinkles if you’d like. 👻🧡 #puppychow #halloweendesserts #EasyRecipe #spookyseason #halloweenrecipes