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All breakouts
86.5Talking HeadDirect Question hookLifestyle
Hook
Why are you so obsessed with Halloween?
@makeup
2.5M followers · usually 1.1K views a post
Views
76.6K
Likes
860
Comments
10
Shares
20
Promoted product
Rimmel London eyeliner
Why it worked
The video uses a popular, trending audio track to frame a simple, visually satisfying makeup tutorial, making the product demonstration feel like a natural part of the content.
Summary
A creator demonstrates a centipede-themed Halloween makeup look using a Rimmel London eyeliner pen. The video is set to a song about being an average person.
Structure
- 1Creator poses the question about Halloween obsession
- 2Creator begins drawing a centipede design on his face with an eyeliner pen
- 3Creator continues detailing the centipede design
- 4Creator applies a final touch of color to the design
- 5Creator shows the finished makeup look
Product placement
Rimmel London (a) ACTS: the creator uses a Rimmel London eyeliner pen to draw a centipede design on his face. Removing it would change the video as it is the primary tool used for the makeup demonstration.
On-screen text
Halloween makeup inspo 🎃🪱
Original caption
Halloween makeup inspo 🎃🪱 @simplywithsyed #halloweenmakeup
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