Promoted product
Pinterest
Why it worked
The video uses highly relatable, humorous animal-themed memes to depict a common digital behavior, making the brand mention feel organic and native to the platform's culture.
Summary
A series of memes featuring animals using computers is shown with text describing the creator's process of choosing a new profile picture on Pinterest.
Structure
- 1Cat using a computer
- 2Monkey using a laptop
- 3Cat using a mouse and computer
Product placement
Pinterest (a) it ACTS — the creator uses the platform as a tool to search for and select a profile picture. Removing the name would change the context of the video as it specifically identifies the platform being used for this activity.
On-screen text
eu no pinterest escolhendo qual vai ser a minha proxima foto de perfil