Promoted product
Pinterest
Why it worked
The video taps into a highly relatable pain point for artists—finding unique references—and uses a popular 'POV' format to showcase the platform as the solution.
Summary
The video uses a series of images found on Pinterest to humorously illustrate the experience of searching for unique character references for drawing. It highlights the platform's utility for artists seeking visual inspiration.
Structure
- 1Introduction of the Pinterest search context
- 2Rapid montage of unique faces and art styles
- 3Humorous observation about the platform's role for artists
Product placement
Pinterest (a) it ACTS — the video demonstrates using the platform's search/feed interface to find art references; removing it would change the entire premise of the video.
On-screen text
Pov: pintrest when you need unique faces to draw