Why it worked
The video leverages the popularity of a high-profile influencer boxing event to drive traffic to the streaming platform hosting the broadcast.
Summary
The video shows Amanda Solis walking out to the ring accompanied by the singer Zavala. The clip is branded with the Kick streaming platform's logo and URL.
Structure
- 1Amanda Solis walks out to the ring
- 2Zavala sings his song live
- 3Kick branding is displayed on screen
- 4The URL for the stream is provided
Product placement
Kick: (a) ACTS — the platform is explicitly named in the on-screen text and the URL is provided as the destination for the content. Removing the branding would remove the platform identity and the call to action. Adin Ross: (b) APPEARS — his name is part of the URL and the channel branding, but he is not the product being sold.
Call to action
KICK.COM/ADINROSS
On-screen text
Amanda Solis walks out with Zavala singing his song vs her fight against Mysterious 👀🔥
KICK
KICK.COM/ADINROSS