Promoted product
Sam's Club
Why it worked
The post leverages the 'new finds' trend at a popular warehouse retailer, providing high-value visual information (product names and prices) that encourages viewers to comment on their favorite items.
Summary
A slideshow showcasing various new products available for purchase at Sam's Club, including home goods, toys, and food items. The creator highlights specific branded items with their prices to encourage engagement.
Structure
- 1Introduction to Sam's Club new finds
- 2Showcase of Member's Mark cat condo and glass bowls
- 3Showcase of LEGO Botanicals and TINKR tool kit
- 4Showcase of Member's Mark plush house and Disney Minnie playset
- 5Showcase of zak! water bottles and Member's Mark rocket playset
- 6Showcase of Member's Mark dip, KitchenAid cookware, dog toys, and Arcade1Up cabinet
Product placement
Member's Mark (a) ACTS: it is the brand of the cat condo, plush house, wooden rocket, and cranberry jalapeno dip, all of which are featured as specific products for sale. Removing it would change the branding of these items. Sam's Club (b) APPEARS: it is the store name and the context of the shopping trip. Removing it would change the location but not the products themselves. LEGO (a) ACTS: it is the brand of the Woodland Mushrooms set. Removing it would change the product identity. TINKR (a) ACTS: it is the brand of the tool kit. Removing it would change the product identity. Disney Jr. (a) ACTS: it is the brand of the Minnie Pet Hotel playset. Removing it would change the product identity. zak! (a) ACTS: it is the brand of the water bottles. Removing it would change the product identity. KitchenAid (a) ACTS: it is the brand of the cookware set. Removing it would change the product identity. Petshop by Fringe (a) ACTS: it is the brand of the dog toys. Removing it would change the product identity. Arcade1Up (a) ACTS: it is the brand of the Pac-Man arcade cabinet. Removing it would change the product identity.