Loading video…
All breakouts
111Silent UGCOther hookLifestyle
Hook
The current line for Jellycat Ranch at NorthPark Center
@kellyyflynnn
3.2K followers · usually 1.9K views a post
Views
204.4K
Likes
3.9K
Comments
169
Shares
1.5K
Why it worked
The video leverages the 'fear of missing out' by documenting a massive, real-world line for a popular brand, which serves as social proof of the product's desirability.
Summary
The video shows a long line of people waiting for the Jellycat Ranch pop-up event at the NorthPark Center mall. It highlights the popularity of the brand's retail activation.
Structure
- 1Wide shot of the mall interior
- 2Panning across the long queue of shoppers
- 3Focus on the entrance to the event
Product placement
Jellycat Ranch (a pop-up retail experience) appears as the subject of the video; the line of people waiting for it is the focus. Removing the name would change the subject of the video from a specific event to a generic crowd. NorthPark Center appears as the location; it is incidental.
Original caption
The line for Jellycat Ranch is longer than opening morning! NorthPark mall is crazy 😂 #jellycat #jellycats #jellycatshopping #jellycatranch #jellycatcollector
More from @kellyyflynnn
More breakout videos from this creator.
