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120Silent UGCStory Open hookEntertainment
Hook
when it's a necessary purchase and not a fun one
@isaacs.global
1.6K followers · usually 341 views a post
Views
40.6K
Likes
2.6K
Comments
3
Shares
22
Why it worked
The video succeeds by tapping into a highly relatable, mundane human experience that contrasts with the typical 'unboxing' content found on the platform.
Summary
The creator films themselves opening a shipping box from Amazon containing a pack of tissues. The video is a short, relatable skit about the lack of excitement associated with buying household necessities.
Structure
- 1Creator holds a shipping box
- 2Text overlay appears
- 3Creator opens the box
- 4Creator reveals the contents
Product placement
Amazon: appears as the branding on the shipping box. Removing it would not change the video, as it is merely the delivery vehicle for the item. (b) merely APPEARS.
On-screen text
when it's a necessary purchase and not a fun one
Original caption
ruins my day #package #onlineshopping #dayruined #myfaulttho #smallcreators
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