when in la !!! 💗

@olafflee

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SoundTikTok sound · original sound - songzxlw

Promoted product

Victoria's Secret

Hi I’m a current biomedical science graduate student with a passion for fashion and beauty. My dream is to attend the VSFS. Have been wearing VS / Pink since I was in middle school. Would love to share my favorite pieces :)

17 videos15 creators

Why it worked

The video leverages the aspirational lifestyle associated with the brand and the 'when in LA' aesthetic to create a relatable, high-fashion moment that feels authentic rather than like a traditional advertisement.

Summary

The creator walks through a street in Los Angeles at night while carrying several Victoria's Secret shopping bags. The video highlights the shopping experience and the brand's presence in the city.

Structure

1Creator walking on a sidewalk at night
2Displaying multiple Victoria's Secret shopping bags
3Walking past a Victoria's Secret store front

Product placement

Victoria's Secret (a) ACTS: the creator is shown carrying multiple branded shopping bags from the store, which serves as the visual focus and context for the video. Removing the bags would change the video's content as they are the primary prop.