I can't believe she gave birth 6 weeks ago.

The video leverages the high-interest cultural moment of the Victoria's Secret Fashion Show return combined with a relatable, surprising human interest fact about the model.

A video clip shows a model walking down the runway at the Victoria's Secret Fashion Show. The on-screen text highlights the model's recent postpartum status.

Victoria's Secret (a) it ACTS — the video features a model walking in the Victoria's Secret Fashion Show, which is the brand's primary marketing event. Removing the brand name would change the context of the video as it is a specific brand-owned event.