NEW £15 BEAUTY BOXES

@collectioncosmetics

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SoundTikTok sound · original sound - collectioncosmetics

Promoted product

Collection Cosmetics Beauty Box

High quality, easy-to-use cosmetics for over 30 years. Makeup for every look. Shop best-selling Lasting Perfection Concealer & MUA favourite Colour Lash Mascara. Cruelty free & vegan formulas.

Why it worked

The video uses a high-energy, relatable reaction format to create curiosity and urgency around a new, affordably priced product launch.

Summary

Two creators react with excitement to the launch of new £15 beauty boxes from Collection Cosmetics. They hold up the boxes to show the audience the new product offerings.

Structure

1Creators introduce the new beauty boxes
2Creators react with surprise and excitement
3Creators display the product boxes to the camera
4Call to action to shop via TikTok Shop

Product placement

(a) Collection Cosmetics Beauty Box: The product is held up, shown in detail, and the creators describe it as a new launch. It is the central subject of the video. Removing it would remove the entire purpose of the video.

Original caption

NEW £15 BEAUTY BOXES JUST LANDED! 🎁💅💕 Not one, not two, but THREE gorgeous new beauty boxes to choose from! 😍✨ Packed with beauty goodies and priced at just £15, these are too good to miss! 🩷 Run, don’t walk, before they sell out! 💸 🛍️ Shop yours now on TikTok Shop! #collectioncosmetics #beautybox #newness #newlaunch #affordablemakeup