IF YOU LIKE... THEN YOU NEED...

@collectioncosmetics

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369

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SoundTikTok sound · Ain't It Fun (Radio Edit)

Promoted product

Collection Cosmetics

High quality, easy-to-use cosmetics for over 30 years. Makeup for every look. Shop best-selling Lasting Perfection Concealer & MUA favourite Colour Lash Mascara. Cruelty free & vegan formulas.

Why it worked

The 'dupe' format is highly effective because it immediately solves a viewer's pain point (high cost of beauty) by offering a specific, low-friction, and accessible alternative.

Summary

The creator presents a series of side-by-side comparisons between expensive luxury makeup products and significantly cheaper alternatives from Collection Cosmetics. Each slide highlights the price difference to position the brand as a high-value, budget-friendly option.

Structure

1Hook slide establishing the comparison format
2Comparison of mascara prices
3Comparison of bronzing drops prices
4Comparison of lip crayon prices

Original caption

✨ Love high-end makeup? Then you NEED to try our affordable alternatives! 💄🤍 Who said affordable makeup can’t deliver luxury-quality results? 😉✨ Comment below with your favourite product from Collection!💬 🛍️ #collectioncosmetics #affordablemakeup #makeup #makeupessentials

More from @collectioncosmetics

Product placement

(a) Collection Cosmetics: The brand's products are shown as the affordable alternatives to luxury items, with their names and prices clearly visible on the slides. They act as the solution to the "If you like..." luxury product prompt. Removing them would destroy the entire premise of the video. (b) Various luxury makeup brands: These appear as generic, unbranded or partially obscured luxury product representations to serve as a price comparison baseline. Removing them would change the comparison context but not the product being sold.

Call to action

Comment below with your favourite product from Collection!

On-screen text

IF YOU LIKE... THEN YOU NEED... =£33.00 =£3.99 IF YOU LIKE... THEN YOU NEED... =£36.00 =£5.99 IF YOU LIKE... THEN YOU NEED... =£24.00 =£3.99 IF YOU LIKE... THEN YOU NEED... =£40.00 =£7.99 IF YOU LIKE... THEN YOU NEED... =£18.00 =£5.99