Are your kids obsessed? If not, surprise them with one!

@laurenmarieneal

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SoundTikTok sound · original sound - laurenmarieneal

Promoted product

ZURU SLIME MART

ZURU is a disruptive and award-winning company that designs, manufactures, and markets innovative toys and consumer products such as Mini Brands, Bunch O Balloons, XSHOT and more!

5 videos5 creators

Why it worked

The video uses a relatable parenting pain point—kids' toy obsessions—to create an authentic, low-pressure product showcase that feels like a casual recommendation rather than an advertisement.

Summary

A mother shares her children's obsession with Zuru Slime Mart kits found at Menards, demonstrating the different food-themed sets available. She discusses her frustration that her children squish the slime immediately instead of letting it harden.

Structure

1Hook asking about kids' obsession with the product
2Creator shows the product on store shelves
3Creator discusses pricing at Menards
4

Original caption

These are so cute & fun!! #slimemart #menards #momlife #MomsofTikTok #CityTasteTest

More from @laurenmarieneal

Product placement

Zuru Slime Mart: (a) ACTS — the creator demonstrates the product packaging, shows the contents, and explains how it is used to make slime food. Removing it would remove the entire subject of the video. Menards: (a) ACTS — the creator identifies it as the store where the products are purchased. Removing it would change the context of where to find the product.

Call to action

Let me know if your kids are obsessed with these like mine are.

On-screen text

Are your kids obsessed? If not, surprise them with one!

Transcript

Are your kids obsessed? If not, surprise them with one! Is anyone else's kids literally obsessed with these? My kids love them, but it drives me crazy. They're $7.99 at Menards, and then the big ones are only $14.99 at Menards. But it drives me crazy when my kids make them and then they want to squish them like immediately. I'm like, no, I want them to like let it like dry. Like it says to squish it, but like I want it to harden and see what it does, and they will never do that. But look, you make like a little pizza. It's really cool. It's got all the little ingredients and then you make it, you just like build it. Like the donuts were super cute, they did these. They haven't done that one, and they have, they haven't done either of these, but they've done a bunch of them. So anyways, let me know if your kids are obsessed with these like mine are. I think they're so adorable.

Don’t sleep on the Walmart program!! 🤑🤑🤑 #busymomlife #walmartpartner #walmar