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All breakouts
82.0Silent UGCCuriosity Gap hookLifestyle
Hook
Look at this.
@guess
838.4K followers · usually 30.8K views a post
Views
2.2M
Likes
23.7K
Comments
104
Shares
1.6K
Promoted product
GUESS
Why it worked
The video leverages the high-recognition brand name and the satisfying, clean aesthetic of an unboxing to create a desirable product showcase.
Summary
A person unboxes a pair of GUESS branded sneakers from their packaging. The video focuses on the presentation and aesthetic of the shoes.
Structure
- 1Opening the branded box
- 2Revealing the shoes
- 3Showing the shoes from different angles
Product placement
GUESS (a) ACTS: the brand is the subject of the unboxing, the shoes are removed from the branded box, and the brand name is prominently displayed on the box and the shoes themselves. Removing the brand would remove the entire purpose of the video.
On-screen text
GUESS
Original caption
Look at these!!!! #LoveGUESS #sneakers #outfitinspo #unboxing
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