That confidence boost when you add boots to the look

The video uses a relatable, aspirational hook about fashion confidence to showcase the brand's products in a natural, lifestyle-focused setting.

A model walks across a street wearing a brown outfit and boots from the brand GUESS. The video highlights the confidence provided by the footwear as part of a fall fashion look.

GUESS (a) acts: the creator is wearing GUESS boots and a GUESS outfit, which are the subject of the video and the brand's own account. Removing the brand name would change the video as it is a branded promotional post.