Promoted product
Freida McFadden books
Why it worked
The video leverages the popular 'BookTok' trend of sharing specific reading recommendations to solve a relatable problem, using a high-volume visual of a popular author to build immediate trust.
Summary
A creator displays a stack of books by author Freida McFadden, recommending them as the best way to overcome a reading slump.
Structure
- 1Creator holds a stack of books
- 2Creator reveals the author's name on the covers
- 3Creator poses with the book stack
Product placement
Freida McFadden (books): The author's name appears on the covers of all the books shown. The books are the subject of the video as they are being recommended as a solution to a reading slump. Removing the name would change the video as it identifies the specific product being recommended. (a) ACTS: The books are physically handled and presented as the solution to the user's problem.
On-screen text
when the topic is best author to get you out of a reading slump so I already know what im grabbing.