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The video leverages the seasonal trend of 'football season' to showcase a specific team-branded apparel item, tapping into fan identity and the 'TikTok Shop' discovery mechanic.

Summary

The creator showcases a Tennessee Volunteers sweatshirt as part of a football season outfit. The video uses a TikTok Shop affiliate disclosure to indicate it is a product recommendation.

Structure

1Creator stands in front of a mirror
2Creator poses in a Tennessee Volunteers sweatshirt
3Creator highlights the sweatshirt as a fashion choice for football season

Product placement

The sweatshirt worn by the creator is a Tennessee Volunteers football sweatshirt. It is the subject of the video, as the creator is showcasing it as a fashion item for 'football season'. Removing it would change the entire purpose of the video. The TikTok Shop disclosure appears, which acts as a sales channel for the product.

On-screen text

football season 🏈

Original caption

Who said sweatshirt season can’t have your fav team on it 🏈👀 #OOTD #forwomen #TikTokShopFinds #blackfriday