Why it worked
The video uses a relatable, high-contrast animation style to deliver a strong, contrarian message that resonates with the 'hustle' and 'trading' subcultures.
Summary
An animated stick figure video depicts a group of people walking off a cliff while one individual breaks away to save others. The video serves as a motivational clip for the TJR Trades community.
Structure
- 1Stick figures walking in a line
- 2The line walks off a cliff
- 3One figure breaks the pattern
- 4The figure saves others from the cliff
Product placement
TJR Trades (a trading education/mentorship service) appears as a watermark/logo in the video and is mentioned in the caption. It does not act in the video; the video is an animated motivational clip. Removing the watermark would not change the content of the video.
On-screen text
Don't follow the crowd, they don't understand
OR YOU'LL PAY THE CONSEQUENCES.
Only save the day ones!