I have bleached my hair for over 20 years and the number one thing that I wish I took care of more is my scalp.

@kellystrackofficial

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SoundTikTok sound · original sound - kellystrackofficial

Promoted product

Dr. Groot

2 videos2 creators

Why it worked

The creator leverages a personal anecdote about bleaching her hair for years to establish credibility and relatability. She then presents a clear solution with a specific product, demonstrating its use and highlighting tangible benefits, making it a soft sell that feels like genuine advice.

Summary

The creator shares her beauty secret for hair growth, emphasizing scalp care. She recommends Dr. Groot's hair thickening shampoo and miracle in-shower treatment, explaining how they nourish the scalp and promote thicker, healthier hair. The products are available at Sephora.

Structure

1Introduction to hair concerns and scalp care importance
2Introduction of Dr. Groot products
3Demonstration of shampoo use
4Demonstration of in-shower treatment use

Original caption

beauty secrets for hair growth I wish I knew sooner! Start taking care of your scalp 👏 I started using @Dr. Groot Hair a few months ago and have seen a noticeable difference in my hair! It looks thicker, shinier and overall healthier! shop now at @sephora and thank me later #drgrootpartner #drgroot #sephora #koreanhaircare #haircare

More from @kellystrackofficial

Product placement

Dr. Groot (haircare product) ACTS - it is used to wash and treat hair, and the creator explains its benefits and how to use it. Removing it would change the video's content and purpose. Sephora (retailer) APPEARS - it is mentioned as a place to buy the product. Removing it would not change the video's content, but would remove a purchasing option.

Call to action

shop now at @sephora

On-screen text

BEAUTY SECRETS I wish I knew sooner

Transcript

I have bleached my hair for over 20 years and the number one thing that I wish I took care of more is my scalp. If you want to plant to grow, you would water the soil, right? Same goes for your hair. That's why I tried Dr. Groot. They have a scalp first haircare philosophy and they're actually Korean's number one haircare brand for thickening. The two products I use are the hair thickening shampoo. So you use this like any other shampoo, but immediately when you put this on your scalp, you will notice a difference. It feels so good and nourishing to the scalp. It's like exfoliating but still cleansing at the same time. Very moisturizing to the scalp and definitely makes my hair so thicker. And then after shampooing, I go in with the miracle in shower treatment. This literally takes 5 seconds to work, so anyone can do it and it makes the largest difference. It's a Korean rinse out treatment. So I just put it all over my scalp, work it in with my fingers. It feels so moisturizing and soothing to the scalp. Also always makes my hair so smooth and shiny. You're looking for thicker, healthier looking hair, it truly starts at your scalp and these products are a 10 out of 10. Like trust me. If you just tried them once, you'll fall in love. Like I'm telling you, I am confident in that. And you guys can get them at Sephora now, which is so exciting. They're on sephora.com and in select stores. Add them to your cart and thank me later.