If there's one color you need this season, it is burgundy.

@elysebeaudry

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SoundTikTok sound · original sound - elysebeaudry

Promoted product

T3 Micro Aire 360

Discover the Best Hair Dryer by T3. Including the best Blow Dryers, Professional Flat Irons, Automatic Curling Irons, Travel Hair Dryers and Blow Dry Brushes. Shop high-end hair dryers, the best 1 inch curling irons, the best straightening irons and more. Shop Aire 360, Singlepass Curl X, Airebrush, Smooth ID, Afar.

Why it worked

The video successfully aligns a trending aesthetic (cherry noir) with a high-quality product demonstration, making the promotional content feel like a natural part of a beauty tutorial.

Summary

The creator demonstrates the features and benefits of the T3 Micro Aire 360 hair styling tool in a new limited edition color. She highlights its ceramic barrels, ergonomic handle, and worldwide voltage compatibility while showcasing the final blowout result.

Structure

1Introduction of the cherry noir color trend
2Unboxing/presentation of the T3 Micro Aire 360
3Demonstration of styling hair with the tool
4

Original caption

Achieving a Victoria Secret blowout has never been easier 🪽💗 The Aire 360 Cherry Noir limited from @T3 Micro is now available at @shoppersbeauty! Available while quantities last…consider this your sign 🍒

More from @elysebeaudry

Product placement

(a) T3 Micro Aire 360: The creator demonstrates how to use it to style her hair, explains its features (longer ceramic barrels, shorter handle, worldwide voltage), and recommends it as a gift. This product ACTS by styling her hair. (b) Shoppers Drug Mart: Appears as the retail location where the product is sold. Removing it would not change the video's core content, which is the product demonstration.

Call to action

Don't wait because it's only here for a limited time only at Shoppers Drug Mart.

On-screen text

T3 Micro Aire 360 Cherry Noir Limited Time Only At Shoppers Drug Mart Longer ceramic barrels Even heat + shine Shorter handle + Worldwide use

Transcript

If there's one color you need this season, it is burgundy. Or if you prefer, cherry noir. And the T3 Micro Aire 360 just launched in this new shade. You guys know how much I love and use T3 products, but it's not only about the color. Let me show you what I like about this one. The longer barrels makes styling my hair so much easier. They are made of ceramic, which help distribute heat evenly for a shiny, bouncy blowout, all without damaging my hair. The shorter handle is easier to use. I once exploded a hair dryer in Europe, but it won't happen anymore because the voltage on this one works worldwide. This is how you get a bouncy blowout that lasts. And it is the perfect gift. If you like cherry noir as much as I do, don't wait because it's only here for a limited time only at Shoppers Drug Mart.