The video leverages the 'treasure hunt' appeal of discount shopping, providing high-value social proof by showing specific, recognizable luxury beauty brands at significantly lower prices.
Summary
The creator showcases various beauty products found at TJ Maxx, highlighting the difference between the store's price and the original retail price for each item. The video serves as a haul and recommendation of the store's inventory.
Structure
1Introduction to TJ Maxx finds
2Displaying Sol de Janeiro products with price comparisons
3Displaying Ilia and MAC products with price comparisons
4Displaying Too Faced products with price comparisons
Original caption
Tj Maxx never fails to AMAZE me🙂↕️ @TJ Maxx #tjmaxx #tjmaxxfinds #tjmaxxhaul #tjmaxxshopping #foryoupage
More from @arnella_nicole_
More breakout videos from this creator.
Product placement
TJ Maxx (a) ACTS: the video is a demonstration of the store's inventory and pricing, showing specific products found there. Removing it would change the entire premise of the video. Sol de Janeiro (a) ACTS: the products are shown and their prices compared to original prices. Ilia (a) ACTS: the product is shown and its price compared to original price. MAC (a) ACTS: the product is shown and its price compared to original price. Too Faced (a) ACTS: the products are shown and their prices compared to original prices.
On-screen text
TODAYS JACKPOT FINDS AT TJ MAXX
original price $36
original price $24
original price $50
original price $28
original price $29
original price $25