The cutest little claw clip blind box find at TJ Maxx🎀

@arnella_nicole_

1.8K followers · usually 989 views a post

Views

214.7K

Likes

25.4K

Comments

59

Shares

4.8K

SoundTikTok sound · original sound - yodude279

Promoted product

Glitz & Glam Blind Box

Why it worked

The video taps into the popular 'blind box' and 'affordable haul' trends, providing a quick, satisfying reveal that encourages viewers to visit the retailer to find the same item.

Summary

The creator shows off a Glitz & Glam blind box hair clip purchased at TJ Maxx. She displays the packaging and the specific hair clip she received.

Structure

1Creator shows the blind box packaging
2Creator shows the price tag and product details
3Creator reveals the hair clip inside

Product placement

TJ Maxx: appears as the retail location where the product was purchased. Removing it would not change the video's focus on the product. Glitz & Glam Blind Box: acts as the subject of the video; the creator shows the packaging, the price tag, the product details, and opens the box to reveal the hair clip inside. Removing it would remove the entire subject of the video.

On-screen text

The cutest little claw clip blind box find at TJ Maxx🎀 GLITZ & GLAM BLIND BOX LIMITED EDITION includes 1 of 6 hair clips $4.99 COSMIC CUTIE DAISY DREAM BUTTERFLY KISS Discover the Glitz & Glam Limited Edition Blind Box, combining one of six hair clips. Each box holds a secret hair accessory just for you! Perfect for everyday slay or night-out shine, the Glitz & Glam hair clip adds a touch of sparkle to any look. Mystery meets style Features an easy claw closure Ideal for all hair lengths and textures got the "demure darling"one 🥺

Original caption

The most cutest find ever🥹🥹@TJ Maxx #tjmaxx #clawclip #blindboxopening #foryoupage #blindboxes