CAN A HARLEY CLIMB LOMBARD STREET'S 27% GRADE?

@realtravelingtall

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SoundTikTok sound · original sound - realtravelingtall

Promoted product

Harley-Davidson

Shop the Official Harley-Davidson site for new & used motorcycles, genuine parts & apparel. Locate a dealer or sign up for a test ride. Free Shipping over $50.

2 videos

Why it worked

The video uses a high-stakes, relatable real-world challenge—navigating a famous, notoriously steep street—to naturally demonstrate a specific product feature, making the promotion feel like an authentic test rather than an ad.

Summary

The creator tests the hill control feature of a Harley-Davidson motorcycle by riding up a famously steep street in San Francisco. He demonstrates the bike's capability to handle the 27% grade while navigating traffic.

Structure

1Introduction of the challenge on a steep hill
2Explanation of the motorcycle's hill control feature
3POV footage of the motorcycle climbing the incline
4Confirmation of the grade and successful climb

Original caption

Tackling San Francisco’s steepest hills on a Harley. Hill control is a total game changer on a 27% grade. #HarleyDavidson #SanFrancisco #LombardStreet #MotorcycleLife #HillClimb #TravelingTall

More from @realtravelingtall

Product placement

Harley-Davidson: (a) ACTS — the creator demonstrates the motorcycle's 'Hill Control' feature while navigating a steep incline, explaining that it works 'really good'. Removing the motorcycle would change the entire premise of the video, which is a test of this specific vehicle's capabilities. Chase: (b) APPEARS — a bank branch logo is visible in the background scenery. Removing it would not change the video.

On-screen text

CAN A HARLEY CLIMB LOMBARD STREET'S 27% GRADE? SEE THAT HILL IN FRONT OF US IT IS STRAIGHT UP YOU DON'T WANT A CAR TO STOP IN FRONT OF YOU AT THE TOP THESE HARLEY-DAVIDSON MOTORCYCLES HAVE HILL CONTROL AND IT WORKS REALLY GOOD BUT I STILL DON'T WANT TO STOP AT THE TOP NOW WE'RE CLIMBING THE STEEP SIDE OF SAN FRANCISCO'S FAMOUS LOMBARD STREET WITH A GRADE OF AROUND 27%

Transcript

See that hill in front of us. It is straight up. You don't want a car to stop in front of you at the top. These Harley-Davidson motorcycles have hill control and it works really good. But I still don't want to stop at the top. Now we're climbing the steep side of San Francisco's famous Lombard Street with a grade of around 27%.

Crucial safety tip for every rider: Always grab the front brake before you swing

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