These are the number one selling lashes on TikTok right now.

@jessiefrizzelll

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SoundTikTok sound · original sound - jessiefrizzelll

Promoted product

Luxeir

Why it worked

The video leverages a high-demand celebrity beauty trend ('Kim K lashes') and provides a clear, satisfying 'how-to' tutorial that makes the product feel accessible and easy to use.

Summary

The creator demonstrates how to apply Luxeir lash clusters to achieve a Kim Kardashian-inspired look. She walks through the step-by-step process of using the bond, tweezers, and sealant included in the kit.

Structure

1Hook identifying the product as a viral trend
2Demonstration of curling and applying bond glue
3Step-by-step application of lash clusters with tweezers
4Application of sealant to finish the look
5Final result and call to action

Product placement

Luxeir (a) acts: the creator shows the lash cluster kit, the bond and seal tube, and the tweezers, and demonstrates the application process using these tools. Removing these would change the video entirely. VeyesBeauty (b) appears: the creator's bio link points to a VeyesBeauty product, but the video itself explicitly brands the products as Luxeir. The Luxeir branding is the primary focus.

Original caption

The Kim K lash look, but with a whole new attitude. 🕷️ The iconic Kim K- inspired look, reimagined by Luxeir @Luxeir UK #kimklashes #spiderlashes #kimkmakeup #spikylashes #lashclusters

More from @jessiefrizzelll

Call to action

If you want to shop these lashes the links on the video.

On-screen text

The Kim K Lash Look, Reimagined 🕷️

Transcript

These are the number one selling lashes on TikTok right now. You may know them as the spider lashes, Kim K or Kylie Jenner lashes. Just look at the difference they make. Firstly, you want to curl your natural lashes and take the bond glue and apply a small amount of this to the base of your lashes. Then with the tweezers, pick up a cluster and apply this directly to your lash line. One little tip is to wait a few seconds while the bond glue gets tacky before applying the lash. This makes the clusters much easier to position and helps them grip straight away. Then gently pressing them into your natural lashes helps secure them in place. Then just keep repeating the process until you finish the whole eye. Then you want to take the sealant provided in the kit and apply this to the base of the lashes. And it's as easy as that. These are by far one of my most complimented lash sets. They are so, so gorgeous and they're selling like crazy. If you want to shop these lashes the links on the video.