Can the new lip stains from e.l.f. cosmetics really last all day?

@jessiefrizzelll

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SoundTikTok sound · original sound - jessiefrizzelll

Promoted product

e.l.f. Peel of Approval

Why it worked

The video uses a clear, relatable 'wear test' format that provides social proof for the product's claims, making the promotional content feel like a helpful, authentic review.

Summary

The creator performs a day-long wear test on the new e.l.f. Peel of Approval lip stain to demonstrate its durability and pigmentation. She applies the product, waits for it to dry, and checks the results after eating and drinking throughout the day.

Structure

1Introduction and product reveal
2Application demonstration
3Drying and peeling process
4Day-long wear test with food and drink
5Final results and recommendation

Product placement

e.l.f. Cosmetics (a) ACTS: The creator demonstrates the application, drying, and peeling process of the 'Peel of Approval' lip stain, and tests its durability through eating and drinking. Removing this would change the entire video.

Original caption

💋 Putting the new lip stains from @e.l.f. Cosmetics UK to the ultimate wear test! From first application to food, drinks and hours of wear… does it actually live up to the hype? 👀✨ Wearing the shade Aha-Muavement💕 Would you try it? 💗 #elfpartner #elfcosmetics #ad #LipStain #LipStainWearTest

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Call to action

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On-screen text

e.l.f. cosmetics Wait...is this actually going to last all day? Can the new lip stains from e.l.f. cosmetics really last all day? Let's put them to the test. e.l.f. Peel of Approval £5 Transfer test These lip stains come in a variety of shades, so whether you're a brown, nude or pink lip girly, there's something for everyone. The shade I'm gonna be trying out today is called Aha-Mauvement. First Impressions? The applicator on these is so perfect. The lip stain literally glides on for the maximum color, wait 5-10 minutes... Wait around five to 10 minutes for these to fully dry before peeling off. 8:00am Getting Ready For The Day 9:00am Cup Of Tea 9:30am Breakfast & Work 1:00pm Lunch 3:00pm Quick Lip Check 6:00pm Dinner 10:00pm End Of The Day Results

Transcript

Can the new lip stains from e.l.f. cosmetics really last all day? Let's put them to the test. Transfer test is a success. These lip stains come in a variety of shades, so whether you're a brown, nude or pink lip girly, there's something for everyone. The shade I'm gonna be trying out today is called Aha-Mauvement. First Impressions? The applicator on these is so perfect. The lip stain literally glides on for the maximum color, wait 5-10 minutes. Wait around five to 10 minutes for these to fully dry before peeling off. I absolutely love this colour. They're highly pigmented as well so the colour payoff is amazing. And no touch up should be needed throughout the day. Now we're testing this with food and drink throughout the day and as you can see, the lip stain still looks like I've just applied it. I'm so impressed with how much color is still there. Okay so it's the end of the day and you can see how well this lip stain stayed on. I will definitely be purchasing more. And it's currently e.l.f. Super Brand Week, so make sure you get yours.