Why it worked
The video uses a popular, upbeat audio track and simple, relatable dance movements to engage the viewer.
Summary
A woman dances in front of a mirror while wearing a brown outfit and a belt with a logo.
Structure
- 1Woman stands in front of a mirror
- 2Woman begins dancing
- 3Woman adjusts her hair and outfit while dancing
Product placement
Shein: appears as a brand on the clothing (a belt with a logo). Removing it would not change the video, as it is incidental branding on an accessory.