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Hook
Not all angels can be on the VS runway. Someone has to keep on top of all the laundry.
@mum_that_toks
189.5K followers · usually 2.4K views a post
Views
516.2K
Likes
52.4K
Comments
752
Shares
10.7K
Why it worked
The video uses a relatable, humorous contrast between the high-glamour aesthetic of the Victoria's Secret Fashion Show and the mundane reality of daily laundry, which resonates strongly with the creator's target audience of mothers.
Summary
A mother performs a humorous skit where she walks through her kitchen wearing a laundry basket like a pair of wings, parodying a Victoria's Secret fashion show model. The video highlights the reality of motherhood and household chores.
Structure
- 1Creator walks into kitchen wearing laundry basket wings
- 2Creator mimics a runway walk
- 3Creator poses and blows a kiss to the camera
Product placement
Victoria's Secret: appears as a hashtag and mention in the caption, but does not act. Bunnings Trade: appears as a logo on a t-shirt, incidental scenery.
On-screen text
Not all angels can be on the VS runway. Someone has to keep on top of all the laundry.
Transcript
Not all angels can be on the VS runway. Someone has to keep on top of all the laundry.
Original caption
…and there’s a lot of it 🧺😂 @Victoria's Secret @Kylie Jenner #victoriasecretfashionshow #mumlife #mumhumour #laundrylife #motherhood Inspo: @Kimberly | SAHM • Milso
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